If you’ve spent any time in the world of marketing, you know that the print medium is more than just flyers and brochures. Today, printing lives on walls and windows, reaches from ceilings to floors and makes its mark on a wide array of surfaces and sizes. Whether it’s a poster promoting a new product or a giant banner that announces a special event, large format printing (LFP) provides an easy way to grab the attention of a wide range of audiences in a cost-effective way.
Large format printing, also known as wide-format printing, refers to any print piece that exceeds the maximum width of paper used by standard commercial printers. While most consumers may not consider the nuances of print sizes and definitions, these details can make or break a printing job.
In the world of digital printing, the term “large format” usually means prints that are wider than a traditional 8.5”x11” sheet of paper and may include any print medium beyond a standard business card. These wide-format prints can be printed on a variety of materials, including canvas, vinyl and even some wood.
For those who want to make their mark in a large-scale setting, there are few other options that offer the same level of impact and convenience as LFP. This process can be applied in a wide range of industries and in many different types of environments, from retail stores and shopping malls to office buildings and industrial complexes.
When it comes to showcasing your company or launching a new consumer product, there is no better place to utilize large-scale graphics than at a trade show or other type of event. However, with dozens or even hundreds of competing brands all vying for the attention of harried shoppers, it can be difficult to stand out from the crowd and draw customers in.
That’s where LFP can really come into play. With the right design and creative application, large-scale graphics can create an awe-inspiring visual experience and help your brand stand out from the competition.
From backlit lightboxes to window displays, banner signage and even vehicle decals or wraps, the possibilities are endless. And while large-scale graphics are a great solution for any high-traffic area, they’re ideal for everything from a trade show booth to an upcoming corporate event.
Another key factor when it comes to the effectiveness of large-scale print is making sure that the message is clear and can be easily read, even from a distance. This is why it’s so important to work with the best screen printer in Salt Lake City when it comes to large-format printing. They will be able to help you choose the right materials and inks for your project that will be long-lasting and able to stand up to the elements.