Browse Tag by Wayfinding Sings
Business/Marketing, Signs & Graphics

Signage As a Marketing Tool

Signage is one of the most effective marketing tools a business can use. It is versatile and works round-the-clock to promote special offers, promotions and new product launches. It also delivers high ROI in comparison to other marketing methods such as social media, email, TV, and radio.

The first impression a consumer gets of your business is from its signage. It is a public way of branding your company, so the design and location are critical to success. Signage can be used to convey any message you want to your audience, including a call to action, contact information, brand messaging, and more. It should be eye-catching and stand out from the competition in order to capture the attention of passersby and make a lasting impact on your target market.

Effective signage draws in customers by conveying your company’s unique message, raising brand awareness, and driving up sales. It is the initial point of contact for many prospective clients and leaves an indelible mark that creates loyalty among existing ones.

Unlike other marketing mediums, signs aren’t subject to the same limitations that come with digital advertising. They can be changed and adapted to suit the needs of the target audience at any time. Digital and traditional signage allows businesses to showcase different messages to different segments of the market, thus boosting their reach in ways they cannot do with other forms of advertisement.

The versatility of signage makes it a must-have for any direct-to-consumer business. It can be used in retail stores, restaurants, office buildings and more. Regardless of the industry, business owners can use this marketing tool to improve their customer base and increase their bottom line.

As the old adage goes, “you can have the world’s greatest product or service, but it won’t succeed until you get the word out.” The right type of signage will elevate your business, help potential customers connect with your message and products, and boost loyalty among existing patrons.

It is a cost-effective and efficient marketing strategy that can be used across any business environment. With the versatility of digital signage, businesses can display different messages based on the time of day, promotions or even specific customer behavior.

With the right combination of creativity and functionality, signage can help businesses gain an edge over their competitors by drawing in more foot traffic and increasing their revenue streams. By incorporating the latest technological advancements, companies can make their signage more engaging for their audiences while staying within budget. For more insights on how to use signage as a marketing tool, contact a local sign company in Fresno today.

Business/Marketing

Types of Outdoor Signs and Graphics

Outdoor signs and graphics are a critical part of building a brand, increasing visibility and brand awareness, and attracting new customers. In fact, the right type of outdoor signage can boost your sales by as much as 20 percent or more!

Choosing the Best Sign Materials and Design

Outdoor business signs are among the most visible and cost effective ways to market your business. They are visible to everyone in your area 24 hours a day, 365 days a year. This is a major benefit over radio and TV advertising, where you can only reach a very small amount of people.

Having a beautiful, well-designed outdoor business sign makes it easier for your business to stand out from the competition. It also helps people remember your brand and come back again.

The best outdoor sign options are based on your specific needs, so take the time to consider what kind of business you have and the location. A qualified, reputable sign company in Austin can provide you with all the information you need to make an informed decision about your custom outdoor signs.

Common types of outdoor signs and graphics include:

1. Post & Panel signs (or canopy signs) are popular for local businesses or offices with limited space. These are often a more subtle choice than pylon signs and can fit into the environment of your area without overpowering it.

2. Banners and A-Frame signs are great for advertising core products or services at a lower price point than a full-scale sign. These signs are lightweight, portable and durable, and can be affixed to a variety of surfaces.

3. Pylon signs, or pole signs, are a great way to attract traffic and improve your presence on the street. These are ideal for businesses such as fast-food chains, gas stations, car dealerships and shopping centers.

4. Monument signs are a good option for businesses that want to stand out from the crowd, but don’t need a pylon to draw attention. This type of freestanding sign is often 6′ or less and usually has one or two sides with graphics.

5. Backlit signs can help you get noticed when it’s dark, especially if the lighting is bright enough to show up in fog or rain.

6. Acrylic or Plexiglas(r) signs are a versatile choice for your outdoor business signs. These are made with a Methyl Methacrylate monomer that has remarkable tensile strength and comes in a glossy finish to give your sign an elegant look.

7. DIBOND(r) is an aluminum composite that is a great choice for outdoor signs because of its superior strength and durability.

8. High density overlay plywood is another weather-resistant choice for your outdoor business signs. This material is a great alternative to wood because it has a higher flex factor and can withstand more weather exposure.

9. Aluminite is an aluminum-based material that’s also used for outdoor business signs. It has a strong core that’s reinforced with sheets of aluminum to give your sign the ability to handle a greater weight than other signs and resist weather damage, but it’s still lightweight and easy to install.

Business/Marketing

How to Design a Business Sign

A business sign is a powerful way to catch people’s attention. Whether it’s a price or a deal, the right sign can help your business stand out in the community. A well-designed sign can also help convey the image of your business. Here are some design tips. Let’s begin! 1. Select the right font

Use descriptive words and symbols. Although a single word can convey information about a business, it’s best to use words that will draw consumers’ attention and create interest. Choosing a few descriptive words will enable you to incorporate more design elements and branding into your business sign. Remember, a well-designed sign can increase your profitability. Make sure to follow the proper process when choosing the design of your sign. It’s important that you know exactly what you want your customers to do.

Once you’ve selected the design, communicate it to the sign maker. If you have a graphic designer, share the sign design with them and explain to them what you’re looking for. You’ll also want to discuss your options with the production team at the sign maker. You’ll need to get all of the stakeholders’ approvals to make sure your sign is approved. You’ll also want to ensure that your sign’s design is in line with municipal bylaws. If something goes wrong, you may have to make some changes to your sign.

Consider the location of your business when choosing a sign. For example, a location that is well-lit during the day may not need a lighted sign. A poorly lit building, however, may benefit from a lighted sign. Not only will a lighted sign to advertise your business even at night, but it’s also more likely to attract new customers. Several different lighting options are available to choose from. In general, the brighter the sign, the more likely people will be attracted to it.

Besides making sure that your business sign is well-designed, consider what your business is looking for in a sign. A business sign should feature the name of your business and a tagline. The tagline should be brief and easy to understand since most people are viewing your sign from a moving car. In addition to words, you may also want to consider including images on your sign. If you have more than a few images, you may want to consider a feather banner if you’d like to provide more information about your business.

A quality business sign requires careful planning. The design and layout of your sign should reflect the personality of your business. A professional designer can help you with the design process, creating a digital rendering of the final product. You can then review the finished sign and make any changes, as necessary. For a successful business sign, consider all the factors above. You will be glad you did! And if you’re still not sure, consider hiring a professional sign company in Joliet.